Beacon School is a craft and trade school located in Durham, North Carolina that is looking for a modern rebrand of their identity. The logo design was created to reflect a graphic interpretation of flames, which are used in many of the art forms practiced at Beacon. 

The Graphic Standards Manual for Beacon School was created to ensure brand consistency and identity throughout the usage of the logo and other assets. The graphic elements reflected in the page design are  similar to the logo in that they are a modern revisiting of the flame icon. The manual discusses sizing and proper uses of the logo, appropriate margins, and gives the full range of colors allowed for the logo and for other Beacon School promotional and marketing materials. The manual also provides usage guidelines for letterhead, business cards and other physical items.